Following the success of creating graphics for the film “The Other Dream Team,” director Marius Markevicius asked Fiction Media Group to design his company’s animated logo. The new branding element would appear before Sorrento Production films.
The name of the company comes from the beach near Los Angeles where Marius, the company’s founder, grew up. He and a few friends created tshirts for their group years ago of a lifeguard tower. The filmmaker atop the tower holds a camera and tripod slung over his shoulder. We animated the lifeguard tower and filmmaker in 3D to add depth and motion to the logo.
The animated Sorrento Productions logo will first appear before “The Other Dream Team” which premieres at the 2012 Sundance Film Festival.